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The Good, The Wicked and The Collectable.
Global Gear are definitely in a unique business; swords, movie memorabilia & replicas have proven to be a successful venture for the owners. Taking it to the next level, however, is where good design, strategic promotion and the development of strong market presence come on board.
We have created a logo for Global Gear that visually communicates the company's main stream of business very effectively. Alongside a strong positioning statement, used within strict style guidelines, Global Gear presents as corporate yet relaxed and fun.
A lot of GG's business is done online. The internet helps customers at home and instore to peruse the growing catalogue available. We redeveloped the Global Gear website in line with the new imagery and created a dynamic MySpace identity to strengthen their online presence.
As part of the franchise development, RaynerBrown has delivered full interior store layouts to be used for future franchises as well as external signage concepts.
As a total package Global Gear now stands apart from other franchise prospects. It's not just an unusual shop concept, it's developed into a visually exciting and enticing store just waiting to pop up in your local shopping strip or centre.
Some of the work we have done for Global Gear includes:
Logo design & positioning statement.
Corporate style guide.
Stationery design
Store signage & rebrand.
Franchise store design concept.
Promotional material.
Trade show display & standees.
Advertising design.
Website development.
MySpace page design & management.
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Franchise Action!
Companies looking to franchise require a corporate image that is built into every aspect of their business.
The brand development RaynerBrown has done in partnership with Global Gear and Franchise Works has ensured their brand will remain undiluted throughout the franchising process. Each new franchisee will have in hand a comprehensive style guide to help all signage, advertising and corporate design remain coherant, and all stores developed to be unmistakably Global Gear - with a united front. |
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